Los Angeles, CA. -- They're neither a band in the traditional sense, nor performance artists with an agenda. They're the only musical collective ever to play both days at the Coachella Music Festival AND be nominated as an Official Selection at The 2004 Sundance Film Festival. They are a Los Angeles-based group of artists and musicians, known as Loma Lynda, and they're about to turn the music and film industries on their ears.

Conceived by musician/artist Jason Bognacki, drummer Bone and multi-instrumentalists Sarah Ellquist and Dan White, Loma Lynda is probably best described by Film Festival Today, as a performance group that "fuses indie aesthetics, cinematic genres and technology to create emotionally intense and moody soundscapes to interpretive film." The band members themselves describe Loma Lynda as a self-contained film and music entity, performing with synched LCD projection of the films they create specifically to accompany their music. Their live shows reinvent conventions of obsolete forms of entertainment, such as silent film and programmatic symphony, to imply an evolving narrative thread with a mesmerizing score.

Featuring a largely interpretive story line, the current offering, Loma Lynda Episode II, is an intertwining collage of imagery and musical soundscapes taking place in the 60s and 70s. Though certain elements can be implied, the band's intention is to show the story of two girls terrorized by a killer on the loose over two decades, through brief disconnected clips highlighting various moments in time. With sparse running dialog and/or subtitles, the story combines elements of birth and death, abduction and paranoia, sex and marriage, consumerism and religion, presented as visual stimulation evocative of the musical score.

The result is nothing short of phenomenal and has led the media to embrace this unique multimedia collective, comparing their sound to that of art rock artists Mogwai, Radiohead, God Speed You Black Emperor! and My Bloody Valentine. It's the unique visuals, however, which sets Loma Lynda apart from their esteemed predecessors. David Fear of Filter Magazine praises Loma Lynda's style, proclaiming it "melded together as one interconnected tapestry of sound and imagery," that is "nothing short of phenomenal." Res Magazine agrees, stating, "As the music industry is becoming a singles-centric virtual jukebox... Loma Lynda offers a welcome antidote."

Find out more about Loma Lynda and download visual and aural samples, by visiting the band's website on the world wide web at: http://www.lomalynda.com. Members of Loma Lynda are available for print and broadcast interviews. ContactJoe Venegas at Creative Talent Communications for more details or to discuss potential story ideas for this unique multimedia experience.

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