MULTIMEDIA MUSICAL ARTISTS
LOMA LYNDA
SET TO PLAY BOTH DAYS OF THE
COACHELLA VALLEY MUSIC FESTIVAL

Los Angeles, CA. (04/01/04) -- Fresh from their highly acclaimed appearance as an "official selection" at the 2004 Sundance Film Festival, Los Angeles-based musical collective, Loma Lynda, will next take their unique act to the Coachella Valley Music and Arts Festival. Compared to such powerful acts as Mogwai, Radiohead, God Speed You Black Emperor! and My Bloody Valentine, Loma Lynda's unique blend of sound and imagery has been praised by David Fear of Filter Magazine as "nothing short of phenomenal." The Coachella Valley Music and Art Festival will be held in Indio, California, May 1 -2, 2004.

Loma Lynda is a self-contained film and music entity, performing with synched LCD projection of films created specifically to accompany the music. Loma Lynda is probably best described by Film Festival Today, as a performance group that "fuses indie aesthetics, cinematic genres and technology to create emotionally intense and moody soundscapes to interpretive film." Res Magazine agrees, stating, "As the music industry is becoming a singles-centric virtual jukebox... Loma Lynda offers a welcome antidote."

Featuring a largely interpretive story line, the current offering, Loma Lynda Episode II, is an intertwining collage of imagery and musical soundscapes taking place in the 60s and 70s. Though certain elements can be implied, the band's intention is to show the story of two girls terrorized by a killer on the loose over two decades, through brief disconnected clips highlighting various moments in time. With sparse running dialog and/or subtitles, the story combines elements of birth and death, abduction and paranoia, sex and marriage, consumerism and religion, presented as visual stimulation evocative of the musical score.

The result is nothing short of phenomenal and has led the media to embrace this unique multimedia collective, comparing their sound to that of art rock artists Mogwai, Radiohead, God Speed You Black Emperor! and My Bloody Valentine. It's the unique visuals, however, which sets Loma Lynda apart from their esteemed predecessors. David Fear of Filter Magazine praises Loma Lynda's style, proclaiming it "melded together as one interconnected tapestry of sound and imagery," that is "nothing short of phenomenal." Res Magazine agrees, stating, "As the music industry is becoming a singles-centric virtual jukebox... Loma Lynda offers a welcome antidote."

ContactJoe Venegas at Creative Talent Communications for more details, , to set up interviews with band members and/or to discuss potential story ideas. Find out more about Loma Lynda and download visual and aural samples, by visiting the band's website on the world wide web at: http://www.lomalynda.com.


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